I have always maintained that we don’t sell ourselves enough. And let’s face it; selling yourself isn’t about simply flogging a product or service or trying to schmooze yourself on a disbelieving recipient.

Dear Colleagues,

I have always maintained that we don’t sell ourselves enough. And let’s face it; selling yourself isn’t about simply flogging a product or service or trying to schmooze yourself on a disbelieving recipient. But about being adept on promoting ourselves in terms of one’s skills/a pet project or simply one’s abilities to perform a job. 

Engineering professionals tend to avoid any hint of salesmanship as it is considered demeaning and we think that at the end of the day technical excellence will undoubtedly convince a would-be client of our value. Sadly, this is not the case. As those of you who are experienced engineers working in the trenches know only too well. You only need to look at the ‘politicians’ in your business who often lack much ability to know how successful they are.

Some great suggestions (from Gavin Ingham) on how to distinguish yourself and your projects, products and services and convince others of their value.

Something worth remembering; when talking to disbelieving colleagues and clients about a concept or idea that you implicitly believe in; as Arthur Schopenhauer remarked:

All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident. 

Yours in engineering learning,

Steve

Mackay’s Musings – 3rd March’15 #554
125, 273 readers – www.idc-online.com/blogs/stevemackay